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September 30, 2026

Guest Behaviour 2026: New Insights on Google

How do restaurant guests make reservations today...

...and what has changed compared to last year?

This year, we take a closer look at Google as a reservation channel, among other topics: How many reservations and guests actually come through Google?

ℹ️ More on No-Shows

No-shows deserve an analysis of their own. That’s why we only touch on the topic briefly in this report. In our separate No-Show Report, you’ll find detailed figures, trends and practical measures for your restaurant.

The new Guest Behaviour Report is now available. Download it now and discover the latest insights:

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