At INTERNORGA 2025, one topic was on everyone's lips: No-shows – guests who don't show up despite having a reservation.
In line with this, we presented the first No-Show Atlas for Hamburg . The results show just how significant this challenge is for restaurants:
🟠 Over 50% of no-shows come from same-day reservations.
🟠 Particularly affected: Friday and Saturday evenings.
🟠 Late-evening reservations are more frequently missed than lunch appointments.
🟠 Reservations without a phone number are especially high-risk.
Whether it's last-minute cancellations or double bookings, no-shows are a real nuisance. But with the right measures, they can be significantly reduced. Taking proactive steps helps minimize losses and secure your revenue.
🟣 Credit card guarantee for last-minute reservations
🟣 Deposits for special events
🟣 Send reminder texts and confirmation requests to guests
🟣 Stricter cancellation policies for peak times
🟣 Require a phone number for every reservation
Our report was published on March 13, 2025 in the Hamburger Abendblatt . Curious about the results?